Cathleen Leite

Founder & Owner | Cosmetologist | Wig Specialist

​

Cathleen Leite is the proud founder and owner of Alicia’s Beauty Shop, established in September 2010 with a heartfelt mission: to create a safe, supportive, and welcoming space for women experiencing hair loss. Her passion lies in helping clients feel confident and cared for—through compassion, expertise, and personalized service.

​

As a licensed cosmetologist and experienced wig specialist, Cathleen brings a deep understanding of both the technical and emotional sides of hair loss. She educates clients on a wide range of wigs and hair toppers, offering guidance to ensure they make informed, comfortable choices that fit their needs and lifestyle.

​​

Cathleen also assists clients with navigating insurance reimbursement for medically necessary wig purchases, providing clarity and support during what can often be a confusing or stressful time.

​

Her services go far beyond consultation. From precision fittings to personalized cuts and styling, Cathleen customizes every wig for a natural look and feel. She also offers ongoing maintenance support and product recommendations, ensuring her clients feel empowered and confident long after their initial visit.

​

What truly sets Cathleen apart is her personal connection to this work. By choosing to shave her own head and wear wigs daily, she’s walked the same path as many of her clients. This lived experience fuels her empathy and dedication, creating a space where every woman feels seen, understood, and beautiful.

​

At Alicia’s Beauty Shop, Cathleen Leite offers more than just expert styling—she offers comfort, community, and care that lasts.